Finland’s national broadcaster, Yleisradio (Yle), has officially revealed that SANNI, one of Finland’s most celebrated pop stars, and Jasmin Beloued, an acclaimed journalist from Yle Youth News, will host the highly anticipated Uuden Musiikin Kilpailu (UMK) 2025. This announcement has already sparked excitement among fans as Finland gears up for another electrifying national selection.
UMK 2025: Finland’s Road to Eurovision
UMK has become a cornerstone of Finland’s Eurovision journey, showcasing not just the nation’s musical talent but also its innovative approach to staging and production. Following Finland’s sensational performance in Eurovision 2024, where the country secured another top placement, the stakes for UMK 2025 are higher than ever.
The grand final is set to take place on February 8, 2025, at the iconic Nokia Arena in Tampere, a venue known for hosting world-class events. With a record 485 song submissions this year, anticipation for the competing artists and songs has reached new heights.
SANNI and Jasmin Beloued: The Perfect Duo
The decision to pair SANNI and Jasmin Beloued as co-hosts is being celebrated as a bold and innovative choice. SANNI, a household name in Finnish music, is known for her genre-defying artistry and charisma. Having released numerous chart-topping hits and commanding a massive fanbase, her presence is expected to add star power and relatability to the event.
Meanwhile, Jasmin Beloued, a prominent journalist with Yle Youth News, brings a fresh and insightful perspective. Her background in storytelling and youth-oriented programming will help bridge the gap between generations, ensuring UMK 2025 resonates with all audiences. Together, the duo promises to deliver an unforgettable show filled with energy, humor, and heartfelt moments.
What’s New for UMK 2025?
This year’s competition marks another milestone for UMK, as Finland continues to solidify its reputation as a Eurovision powerhouse. Here’s what to look forward to:
•The Artists: The lineup of competing artists will be revealed on January 8, 2025, setting the stage for weeks of speculation and excitement.
•Music Videos: Each competing entry will be accompanied by a high-quality music video, released between January 9 and 17, 2025. This has become a signature feature of UMK, allowing fans to fully immerse themselves in the songs before the live performances.
•Record Participation: With 485 song submissions, UMK 2025 has broken records, reflecting the growing interest and prestige of the competition.
Finland’s Eurovision Momentum
Finland has been riding a wave of Eurovision success in recent years, thanks in part to the dynamic platform provided by UMK. Last year’s performance set a high bar, and fans are eager to see if UMK 2025 will produce another global sensation like Käärijä or The Rasmus. With such a diverse pool of talent and Yle’s commitment to high production values, the potential for another unforgettable Eurovision act is undeniable.
A Celebration of Finnish Music
Beyond its competitive edge, UMK remains a celebration of Finland’s rich and diverse music scene. From emerging artists to seasoned performers, the competition shines a spotlight on the nation’s creativity and innovation. SANNI and Jasmin Beloued’s involvement underscores this mission, bringing a mix of glamour, authenticity, and youthful energy to the event. We can’t wait for it.
What are your thoughts on the announcement of SANNI and Jasmin Beloued as UMK 2025 hosts? Which artists are you hoping to see in this year’s lineup? Share your predictions and excitement in the comments below, and stay tuned for all the latest updates on Finland’s Eurovision journey!
Sources: Instagram
