The EBU has announced that Royal Caribbean is the Official Cruise Line of Eurovision 2024 and 2025.
The deal was teased across all official Eurovision social medias a couple days ago, with a post saying ‘The Caribbean is coming the Eurovision Song Contest 2024’. While many speculated it link to a drinks sponsor or even debuting country (Cuba is an associate member of the EBU after all), it turned out to link to a deal with the international cruise line.
Executive Supervisor Martin Österdahl said:
‘We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!’
Meanwhile, vice president of Europe, Middle East and Africa, Royal Caribbean Ben Bouldin said:
‘As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and the Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.’
The partnership will feature in venue dressing, host city promotion and more. The collaboration will debut ahead of the Eurovision Song Contest 2024 in Malmö, along with the start of the Royal Caribbean’s European season with six ships from eight homeports across the continent, visiting various landmark destinations.
What do you think about this new partnership? Let us know in the comments below!