Eurovision 2019 and Melodi Grand Prix 2021 participants, KEiiNO, are back with a new song, “ADDJAS”. The song is an upbeat pop-dance track, with a definite eighties sound to it. The song, which is sung in a mix of English and the Sami Language, talks about not giving up the fight against the supremacy, and fighting for what you believe in.
The title ADDJAS, refers to the word Áddjá in the Sami language, as Fred explains: “Áddjá” means grandfather in the traditional Sami language, but is also meant to symbolize your inner voice which advises you to be who you are, never give up, and fight for what you believe in.”
Tom also explains the battles he has faced in his life, and how he has fought against these greater powers: “The lack of queer role models when I was a teenager made it hard for me to accept me for who I was. Even if we’ve come a long way here in Norway when it comes to equal rights for minorities, a lot of people are still fighting internal battles. That’s why it’s important to remind people that being an “outsider” is something to celebrate, and that it will get better.”
Alexandra shares the same sentiments as Fred and Tom: “All three of us come from different backgrounds, but still share the same values and desire to fight for our own identity. The bond we have created together with KEiiNO is one of the best things ever happened to me, and has made me more confident in who I am. We have become a family, and I feel a strong connection to everyone who is looked upon as “outside the box.”
As of today (June 18th), ADDJAS is available on all major streaming services, as well as YouTube. Have you heard KEiiNO’s latest track yet? What do you think of it? Let us know in the comments below!