Swedish broadcaster SVT has revealed the stage design for the Eurovision Song Contest 2024 in Malmö!
The stage design sees a LED wall and floor complimented by moveable LED cubes, and the latest in light, video and stage technology. The main stage is placed in the middle of the arena in the shape of a cross, with the audience being able to surround it, creating a unique 360-degree experience. Looking at initial designs, it appears like in 2013 that the green room will be located outside the main arena. This will be the first time this has happened since the 2019 contest in Tel Aviv.
Speaking on the design, Executive Producer Ebba Adielsson said:
‘It is with great pride that we present our vision of the stage and lighting design for the Eurovision Song Contest 2024. We have not seen anything like this before at Eurovision and the concept gives us endless opportunities to create unique spaces and expressions for both the competing artists and the opening and interval acts. Florian and Fredrik’s creation is simply fantastic and it will be so much fun to see the end result!’
The names behind the concept are Florian Wieder, Production Designer, and Fredrik Stormby, Light and Screen Content Designer.
‘I am so happy to be part of the Eurovision family again! Putting together an exceptional show is a team effort and I’m proud to be part of a dream team of professionals – just the right constellation of people to come up with something different and new. We all have the same vision of what this show should be and how to take Eurovision to the next level, and for me Sweden is always a guarantor of good music and entertainment.’
While Fredrik added:
‘We believe that together we have created what is an unexpected and updated concept for the Eurovision Song Contest 2024 and are looking forward to showing it off for real! I am honoured to have been commissioned to design the light and video in collaboration with the team from our studio, and the production team that SVT has put into place for the project.
We’ve developed a strong concept together, and I’m really looking forward to the continued collaboration in production, the creative process with the delegations, and eventually getting my teeth into the show and doing the broadcasts!
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Photo credit: EBU/SVT