The EBU has revealed that 'United By Music' will the slogan for the Eurovision Song Contest 2024 and every edition from now on!
The slogan was initially used last year for the 2023 contest in Liverpool, however it has been agreed by Swedish broadcaster SVT and the Eurovision Song Contest Reference Group to use the slogan for the contest in Malmö.
In addition, it has been decided that ‘United By Music’ will be used as the slogan for every future edition of Eurovision ‘as part of the Contest’s global brand strategy’.
Speaking to Eurovision.tv, the Executive Supervisor of the Eurovision Song Contest Martin Österdahl said:
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.”
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music. As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
The Eurovision Song Contest 2024 is now less than six months away, with the semi finals taking place on the 7 May and 9 May respectively, and the final on the 11 May.
What do you think about the change to a permanent slogan? Let us know in the comments below!
One Response
United by music, but divided by creativity.