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United By Music: BBC unveil official slogan and artwork for Eurovision 2023

January 31, 2023

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The 2023 Eurovision Song Contest will be well and truly "United By Music" as the BBC reveal official slogan and artwork.

This slogan reflects the incredible power that music has to bring people and communities together, and demonstrates the unique partnership between the United Kingdom, Liverpool and Ukraine, to bring the biggest music contest to audiences throughout the world.

It also serves to reflect upon the origins of the Eurovision Song Contest, which was created as a way to bring Europe closer together through this shared television experience.

Managing Director for Eurovision 2023, Martin Green CBE, has commented: 

“The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the Contest and more importantly the power of music to bring people together across the world.”

The colour scheme for the logo and accompanying artwork has been inspired by the Ukranian and British flags, and the colours used are designed to reflect the joy and diversity of the contest.

The typeface that has been used is called Penny Lane. It is inspired by the 20th century cast iron signs that display Liverpool street names, and is a nod to the city’s rich musical heritage.

All of the artwork, including the logo, has been designed through a creative partnership between Superunion Agency in the United Kingdom and creative studio Starlight Creative in Ukraine.

St George’s Hall in Liverpool has been already been adorned with this artwork, (as well as the logo), ahead of the allocation draw which took place earlier today. It is expected the artwork will be further rolled out across Liverpool in April.

Since the official reveal of the artwork and slogan for Eurovision 2023, numerous people who work for Superunion and Starlight Creative have spoken out about how it all came together, and the amazing partnership between the United and Ukraine in what will be a truly unique Eurovision Song Contest.

“We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC. For this year’s theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison. This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision.” – Stuart Radford and Katherina Tudball, Creative and Executive Creative Director for Superunion.

“Creativity and music both have the power to unite and inspire. We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community. For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity.” – Olena Martynova, CEO of Starlight Creative.

What are your thoughts on the official slogan, logo and artwork for Eurovision 2023? Are you a fan of the colour scheme they have used? Let us know your thoughts in the comments below!

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