Gjon’s Tears will do a live performance of his song “Tout l’univers” on the Spanish television channel Telecinco tonight at the premiere of a documentary about the Spanish celebrity Rocío Carrasco. This invitation arrives after the Swiss song has gone viral in Spain thanks to the promotion of this documentary series.
Even Gjon’s Tears shared the surprise this week on his Instagram stories: His song had gone viral in Spain. “Tout l’univers” was the most purchased song on iTunes and the most searched through the songs identification app Shazam.
The reason for this sudden success in Spain is due to the documentary “Rocío: Contar la verdad para seguir viva” (“Rocío: Telling the truth to stay alive”), which has used “Tout l’univers” as the soundtrack for all its advertisements and trailers.
That’s why Telecinco has invited Gjon’s Tears to perform live tonight, starting at 22:00 CET, their Eurovision song at the premiere of this documentary series. The Swiss representative arrived at Madrid airport this noon and he will return to Switzerland tomorrow morning.
Rocío Carrasco, the protagonist of the documentary, is a Spanish celebrity. She is the daughter of the boxer Pedro Carrasco and the singer Rocío Jurado, considered the best voice of the music in Spain and who was also a participant in the Spanish preselection for Eurovision 1971 (“Pasaporte a Dublín”). That is why this Rocío Carrasco’s life has always been a magnet for gossip magazines. This has also made that her ex-husband and the daughter they have in common are assiduous collaborators in programs of this type.
But, after 25 years of silence, Rocío Carrasco has decided to tell the whole truth in a documentary series. A documentary series that has been presented as “the end of the biggest lie of the gossip magazines”. As expected, the announcement of this series went viral throughout Spain and, along with it, the song “Tout l’univers”.
Hundreds of users asked on social networks for the title of the song that sounds in the trailer and even “Tout l’univers” was positioned as the most searched song in the Shazam app in Spain. The official video on the Eurovision channel began to received dozens of comments alluding to the fact that they had discovered the song thanks to this documentary.
There are many Spanish channels that these days are using themes from the next Eurovision Song Contest in their programs: Divinity has used “Voices” (Sweden) in their series advertisements, La Sexta is using “Discoteque” (Lithuania) to promote their program “La sexta noche”. On the other hand, the program “Aruseros”, also belonging to La Sexta, has resorted to “El Diablo” (Cyprus) to musically illustrate some of their videos.
What do you think of this promotion that has made “Tout l’univers” viral in Spain? Do you think this will become a good result in Spanish televoting? Leave us your opinion in the comments below.