It’s time to leave 2020 behind us and start looking towards 2021 (with a positive view!) The logo for the 2021 Eurovision Song Contest has been revealed, and we can see that the logo for the cancelled contest of 2020 has undergone a revamp! This new logo comes about after the Dutch Core Team have made the decision to look ahead to 2021, whilst emphasising on connection and togetherness.
The logo for Eurovision 2020 was based on the flags of all the participating countries, and it told the story of the contest’s 65 year old history. The logo for Eurovision 2021 is similar to that of this years, but with some subtle changes. Co-founder Gert Franke said “They extended the style from last year to 2021” and retained the “simple, intelligent, minimalist and experimental” elements but then added a “festive touch, to celebrate the return of the Eurovision Song Contest.”
The new design for 2021 has been inspired by the map of the world, with host city Rotterdam as the beating heart of Europe, which is what it will be in May 2021 as 42 countries will come together for Eurovision. Sietse Bakker, Executive Producer of the contest has said: “The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form… The renewed logo symbolises the connecting power of the Eurovision Song Contest and it shows that we are open to everything the participants have to offer,”
The 2021 logo design and concept has been developed by the same agency that was responsible for the 2020 logo – Clever ° Franke. They created the logo using software that was created in-house. The 2020 logo was awarded European Design Award and a Red Dot Design Award. Could the 2021 logo achieve the same success?
The Eurovision Song Contest 2020 was due to be held in Rotterdam in May, but had to be cancelled due to the ongoing COVID-19 pandemic. But despite the ongoing situation, Sieste is certain that we will have Eurovision in 2021, and he and his team are cautiously optimistic about what can be done responsibly in May: “The Eurovision Song Contest will continue next year, no matter what!”
But what can we expect from the 2021 contest? “…All of Europe is now watching us. With creativity and decisiveness, inspired by that typical Rotterdam resilience, we are going to make something very special out of it, I am convinced of that!”
What do you think of the new logo for Eurovision 2021? Let us know in the comments below!