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October 16, 2021
Lithuania’s 2020 Eurovision act The Roop have announced their new record deal with Warner Music, one of the biggest music labels in the world. The record deal comes after the opening of a new office in Tallinn, the capital of Estonia, as it strengthens its operation in the Baltic region.
The Roop vocalist Vaidotas Valiukeviučius shared their delight to the news on the band’s official Instagram. “This is the result of long and purposeful work. We are happy. Once more we say all countries who feel they are too small – the music world has no borders. We want to inspire others not to let their hands down, not to forsake their creativity, keep on working, and we believe that many more talents will be discovered on a worldwide level.”
The opening of an office in Tallinn signals Warner Music expansion into the Baltic region. Mikko Manninen, Warner Music Baltics’ Director of Operations says: “For the past few years, we’ve been following the music industry’s growth and development in the Baltics closely, as well as recognizing the international potential of artists from the region. There are many extraordinary talented artists, producers and songwriters in the Baltics. Finding new talent and developing artists will be our main focus. I’m sure our artist friendly approach will produce music that can also travel outside the region.”
What do you think of The Roop signing a record deal with Warner Music? And what do you think of the expansion of the music label in the Baltic region? Let us know in the comments below!
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