James showed the difference between this year’s Eurovision and last year’s cancelled Eurovision, which he also was going to compete in: “Obviously, last year, when I did My Last Breath, we were living in a different time. It was before we knew we were going to be in a pandemic.”
Newman mentioned that he hopes his song will be able to reach its own goal, even in these times of lockdown: “I wanted to write something that feels like a celebration, something you can dance to, whether it is in an arena in Rotterdam or in your kitchen.”
Besides Eurovision, the UK Charts are also important to him: “I was listening to the British charts thinking ‘What represents the UK in the charts right now?’ And it was all dance music, like Joel Corry. It made sense to do something like that.”
At the end of the interview, he said how his preparations for Eurovision 2021 look like, including the back-up performance: “I did mine three weeks ago on the Comic Relief stage just before Comic Relief. It was all set up ready to go. So they wanted us to do a scaled-down version of the performance just in case, for whatever reason, unfortunately you can’t go. So you have got this performance ready. It’s the not the same as performing on that massive stage. It is good because I can look back at the video and go ‘Right, I have got a lot of work to do’. And it is good to just see what the vibe is.”
The United Kingdom is one of the BIG 5 countries, so James Newman doesn’t have to participate in one of the semi finals, because he is already an automatic qualifier to the grand final, which will take place on the 22nd of May in Rotterdam.
Are you a fan of UK in Eurovision? What do you think of “Embers”? Let us know in the comments below!